At the beginning of his new build’s video, YouTuber Michael Reeves discusses a revelation he had about why some people don’t subscribe to his channel: The real reason some people don’t subscribe is that when you hit this button, that’s all, that’s it, it’s done. It’s not special, it’s not enjoyable. So how do we make subscribing a fun, enjoyable process?

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Michael Reeves and the ridiculous Subscriber Robot